Our Origins
From Nature. Through Science. With Purpose.
MILESTONE® was born from a simple yet powerful idea: that the most intelligent health solutions are already written in nature — waiting to be revealed, not reinvented.
Our journey began across the Mediterranean — among olive groves, ancient soils, and timeless traditions of nourishment. Guided by science and inspired by nature, we set out to create something that honors both: living foods designed with precision, purity, and profound respect for the body.
We come from decades of research, with roots in Greece, the U.K., and Italy. Our founders are scientists, dreamers, and humans deeply connected to the rhythms of the earth. What we create is more than a product — it’s a philosophy: slow technology, functional nutrition, and a return to what truly matters.
At MILESTONE®, origin is everything. It’s how we choose our ingredients, how we design our formulas, and how we live our values — from the land to your hands.
Welcome to where it all began. Welcome to our origins.
Our name embodies the shift towards intelligent, health-forward eating, crucial for both individual wellness and humanity’s progress.
Our Inspirations
The Intelligence of Nature
Nature is not random — it is precise, balanced, and deeply wise. It heals without force and nourishes without excess. We are endlessly inspired by its systems, its rhythms, and its ability to provide exactly what the human body needs — when we listen carefully. At MILESTONE®, nature isn’t a resource. It’s our guide.
The Integrity of Science
We believe in evidence. In rigor. In the kind of science that respects what is ancient while pushing what is possible. Our roots in academic research and our commitment to biofunctional nutrition fuel our mission: to create living foods with measurable impact and uncompromised quality.
The Simplicity of Living Well
True wellness doesn’t come from complexity. It comes from choosing what is real, pure, and meaningful — every day. We are inspired by the human desire for clarity, balance, and presence. That’s why every MILESTONE® product is designed to support a life lived with intention, not interruption.
Our logo was inspired by the paleolithic age (50.000 B.C.), and depicts a couple crushing plant seeds in a traditional large mortar. This showcases a symbol of effort, persistence, harmony and strength.
50.000 B.C.
A Decade of Excellence & Achievements
REINSPIRE GREECE MOST INNOVATIVE BUSINESS AWARD
Back in 2014 we were nominated as one of the most innovative business ideas in Greece. Our goal was and still is to disrupt the food industry by bringing to life some of the most innovative and game changing food on the planet.
expansion new singapore warehouse
It was a milestone year for us that led to the introduction and build up of a new base right in the heart of the Asian market. Our new Singaporean base was designed in order to address the increasing Asian demand for plant-based functional foods.
recent discoveries clinical trials
Receving our first official citations in peer reviewed journal publications. It coincides with the recent discovery of elenolide, a new anti-hypertensive substance found in medical-grade olive oil. We are proud to be participating in 2 more clinical trials in U.S. and Greece since then.
functional food product awards
By 2022 we had already acquired 17 prestigious health awards in international functional food competitions. We continue to expand on this list selectively and only when we think that we have made an advancement to our current research and development status.
nutrigenomics experts endorsements
We have received more than 178 endorsements from top nutritionists and nutrigenomics experts globally. Professionals who choose to embrace our products are doing so because they have fallen in love with our brand. We always follow an independent review process.
APAC Insider most innovative brand
Nominated as the most innovative functional food brand in Singapore for 2023. A recently added reward to showcase our commitment in producing the best functional foods on the planet.
Our Ingredients
A Natural Synergy: Ancient Trees, Modern Purpose
At MILESTONE®, we build every formula on the foundation of biological wisdom and scientific validation.
Our hero ingredients — the olive (Olea europaea) and pomegranate (Punica granatum) — are more than just crops. They are living pillars of Mediterranean heritage, cultivated for centuries for their therapeutic value and ecological resilience.
We source high-phenolic olive oil and polyphenol-rich pomegranate concentrate from biodiverse farms rooted in regenerative practices. These ancient plants offer not only powerful bioactives like hydroxytyrosol and punicalagin — but also a deep genetic synergy with human biology, making them ideal for modern functional nutrition.
Tradition meets technology in every drop —
and nature leads our science.
Bioavailability: Real Nutrients, Truly Absorbed
Our Planet
Biodiversity: Regenerating Life at the Root
Biodiversity is not just a measure of species. It’s the living fabric of our food, our climate, and our future.
At MILESTONE®, we commit to regenerative agricultural practices that protect soil life, restore pollinator populations, and sustain local ecosystems — not just reduce harm, but actively revive biodiversity.
We focus on:
- Preserving native plant and insect species by sourcing from biodiverse-rich, non-monoculture landscapes.
- Regenerating soil microbiomes using low-intervention and cover cropping methods that restore natural fertility.
- Reducing inputs, increasing resilience — 84% less carbon emissions, 95% recycling rate, and less than 50% water withdrawal vs. conventional farming.
- Empowering smallholder farmers to maintain traditional, diverse agro-ecosystems.
- Investing in local ecologies — every farm we work with commits to habitat protection and pollinator recovery.
- Eliminating waste — we aim for a zero-waste supply chain through circular product design.
Because protecting biodiversity isn’t a trend — it’s a scientific and ethical imperative. It means choosing life, at every level of our production chain.
Beyond Organic: From Soil to Science, Integrity at Every Step
“Organic” is only the beginning.
At MILESTONE®, our Beyond Organic philosophy ensures that every ingredient is not only cultivated with respect for nature, but also meets our rigorous post-harvest safety and purity standards — going far beyond traditional certifications.
We focus on what happens after the harvest, where risk often hides:
- Purity you can trace — every batch is screened for more than 800 known contaminants, including pesticides, heavy metals, and solvents.
- Potency with purpose — we assess active compound integrity, ensuring bioavailability and therapeutic relevance, not just presence.
- Partners in principle — we collaborate only with farmers and producers who uphold regenerative, traceable, and sustainable cultivation ethics.
- Whole-system safety — from the root to the bottle, our processes ensure not just product safety, but environmental and community well-being.
“Beyond Organic” is not a label — it’s our ongoing scientific and ethical commitment to the future generations and the planet.
Bioethics: Honoring Life Through Every Choice
Health is not just a personal pursuit — it’s a collective responsibility. At MILESTONE®, we see wellness as deeply intertwined with the ethical treatment of people, animals, and the planet.
Our bioethical philosophy is grounded in three guiding principles:
- Respect for all living systems — we reject industrial practices that harm ecosystems, overexploit resources, or contribute to species loss.
- Equity in the supply chain — we collaborate with small-scale farmers who uphold biodiversity, cultural knowledge, and regenerative land stewardship.
- Compassion as science — we prioritize non-animal testing methods, minimize ecological impact, and advocate for transparent, ethical innovation.
Feeding the world is not just a question of yield — it’s a question of justice. Our decisions are guided by the belief that health should never come at the cost of exploitation, cruelty, or environmental collapse.
To choose MILESTONE® is to choose a future where science, ethics, and life are in harmony.
Our Foods
Functional Foods
At MILESTONE®, we pioneer a new generation of Living Functional Foods—nutrient-dense, bioactive liquids that work synergistically with the body’s natural biology. Unlike isolated supplements, our formulations preserve the whole food matrix, maintaining the natural structure and complexity of the ingredients to optimize absorption and efficacy. Functional foods may have originated in 1980s Japan under FOSHU, but we have evolved the concept to serve the future of personalized nutrition.
Our High Phenolic Olive Oils and Fermented Pomegranate Concentrates embody this philosophy. These liquid, living foods are rich in phenolic compounds, antioxidants, and micronutrients, crafted to deliver targeted support for immunity, cognition, cardiovascular function, and overall cellular health. They’re not just supplements—they’re precision-formulated foods designed to nourish, protect, and perform at the genetic level.
Where we stand?
We stand between nutrition and pharmaceutics
Why us?
Nutrigenomics Food for Your Genes
Food that Knows You. Nourishment that Responds.
Efficacy by Design
At MILESTONE®, prevention isn’t passive — it’s proactive biology. We develop functional foods with clinically informed bioactives designed to support your body before symptoms arise.
Through our proprietary research, we identify nutrient-gene interactions that can help regulate inflammation, oxidative stress, immune balance, and metabolic function — and we formulate accordingly.
Our mission: deliver ingredients at their maximum bioavailable potency, in the right form, at the right time.
Healing by Nature
Whether you are in a precursor state, managing a chronic condition, or simply seeking better balance, our focus is clear: to match nature’s intelligence with your unique biological blueprint.
We formulate foods and supplements that work in sync with your genetic profile, based on emerging insights from nutrigenetics, epigenetics, and clinical nutrition.
Each ingredient is selected not just for tradition or trend — but for measurable outcomes in absorption, cellular uptake, and targeted support.
Our Formulas
Our Research & Development
At MILESTONE®, innovation starts at the molecular level — but always ends with you.
We research, formulate, and deliver some of the most advanced functional foods and bioactive solutions on the planet. Every formula begins in the lab and is validated through rigorous scientific and clinical frameworks.
Here’s what makes our R&D truly different:
- Headquartered at Patras Science Park, a leading innovation hub in Greece, we collaborate with national and international research institutions.
- We actively participate in clinical trials in both Europe and the U.S., helping to shape the future of nutrigenomics and functional nutrition.
- We turn bioactive compounds into clinically inspired formulations — focusing on purity, absorption, and biological relevance.
- Our approach has earned us global praise, with testimonials from health-conscious consumers, professionals, and researchers worldwide.
- Recognized as one of Greece’s most awarded health startups, we’re proud to push the boundaries of what food can do.
Because for us, formulation isn’t just development —
it’s precision-crafted progress for human wellbeing.
Protocols & Practices
Traceability
Your safety is non-negotiable.
That’s why every raw material undergoes rigorous evaluation before entering our production chain — including tests for purity, chemical composition, microbiological safety, and toxicological risk.
We audit our partners regularly and comply with international regulatory frameworks in both the EU and the U.S. Each finished product is backed by:
- Chemical analysis
- Clinical test data (where applicable)
- Ongoing post-market monitoring
Safety
We guarantee full transparency of every ingredient, from the soil it’s grown in to the moment it reaches your bottle. Our ingredients come exclusively from a vetted network of organic, small-scale farmers who share our regenerative values and ethical sourcing commitments.
Since 2018, we’ve implemented a closed-loop traceability system that documents origin, harvest conditions, and supply chain flow — ensuring that every batch is as clean, ethical, and potent as the one before.
Transparency isn’t optional — it’s built into our process.
At MILESTONE®, we don’t just formulate for wellness.
We formulate for you — and the future of your genes.
Our Commitments
1. Healthy Soil
We commit to improving the soil that feeds our children and to never use any kind of chemicals or pesticides. We always strike for soil balance using permaculture or natural forest practices. Our commitment stems from the fact that chronic diseases are on the rise due to a poisoned soil and atmosphere.
2. Healthy Plants
3. Healthy Food
We transform food into functional food and we will continue to do so in order to provide you with clean, ethical and sustainable food for your genes. We research and develop food that goes far beyond basic nutritional value and aims to regulate particular health functions in our body.
