Slow is one of the most popular manifestations of the 21st century, which looks at life beyond the paradigm of corporation-led ‘development’.

    “It is a cultural revolution against the notion that faster is always better. The Slow philosophy is not about doing everything at a snail’s pace. It’s about seeking to do everything at the right speed. Savoring the hours and minutes rather than just counting them. Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity in everything from work to food to parenting.” — Honoré.[3]

    For slow advocates, opportunities for a contemplative relation with others and the natural world are decreasing in an ever-accelerating world. Temporally, our very being in the world is challenged by a relentless demand to decide, respond, and act without adequate time to really engage with the complexity of life. A culture of haste infiltrates our twenty-first-century social and political spaces.

    In MILESTONE® we interpret the word slow in a way that allows us to connect with nature, comprehend scientific data and allow time for science and nature to connect seamlessly. Our products are designed based on an ethical relationship with nature, where we choose to integrate with other planetary species and not dominate them. We allow time in all our certified organic cultivation practices and we do exactly the same in processing, while maintaining the highest industry standards for maximizing the health protecting content of our biofunctional products.

    Mammasis Konstantinos, Founder

    While there is considerable diversity in the way slowness is embraced by grassroots movements around the world, what unites them is arguably a determination to experience the pleasure of engaging the basic needs of everyday life with a kind of artful slowness. Such movements seek a more substantial and sustained relation with the complexity of the world.

    Reclaiming slowness extends also to cultural spaces devoted to “thought”. The equation of speed and haste with efficiency is embedded in a typical European style of instrumental rational thought, where attention gives way to calculation, and thinking – in general – is reduced to an empty, technical manipulation and application of fact. Slow philosophy is the practice of resisting the kind of thought that is incapable of collecting itself, pausing, considering and contemplating.

    Just as the Slow movement draws, in modern and contemporary ways, on non-dominant practices, so too does slow philosophy. Slow philosophy is the practice that challenges an instrumental relation to life; it is, above all, the cultivation of a heightened attentiveness. It provides intense encounters that open us to the beauty and strangeness of the world, and this intensity is what arguably lies at the heart of all slow concept.


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